To enter this campaign category the work must have been carried out in a minimum of two countries.
Media Relations – This award recognises campaigns that use targeted media relations to achieve excellent results.
Consumer – This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public or charitable sectors.
Digital and New Media – This award recognises campaigns that include a large element of digital and new media work, whether on their own or as part of an integrated programme of PR and targeted marketing activity.
B2B – This award recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.
CSR -This award recognises work that promotes an organisation’s corporate social responsibility programme, via either a one-off campaign or on-going work.
Not for Profit – This award recognises work by or on behalf of charities and not-for-profit organisations.
Technology – This award recognises work focused on telecoms, IT or web-based products, services or brands, targeted at the business, or not-for-profit or consumer markets.
Crisis & Issues – This award recognises work in a crisis situation managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.
Broadcast – This award recognises campaigns that use the broadcast medium effectively, either on its own or as part of an of an integrated programme of PR and targeted marketing activity.
Healthcare – This award recognises work across the whole range of healthcare and well-being PR, including private healthcare, pharma and medical research.