The 2022 ICCO Global Awards shortlisted candidates and campaigns are:
Campaign Awards:
Best Automotive and Transport Campaign
Audi India– Electric goes Audi: Establishing and now leading the luxury EV segment
Michelin North America and Ketchum – Michelin #GoldenGauge
PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO – Electric holiday in Slovakia
W7Worldwide-Delivering Success and Investment to the Region
Best B2B Campaign
Netprofile and Etteplan – Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing
Resideo Technologies – Smart Trick | Smart Boy 2 – Resideo’s campaign for EE markets
W7Worldwide – The Kingdom’s no.1 Healthcare Partner
Wärtsilä Energy, Kurio & Greenhouse Communications– Europe’s Energy Future
Best Broadcast Campaign
Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing
Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories
W7Worldwide –Dispelling PR Myths
Best Consumer Campaign
Frito-Lay North America with Ketchum –Lay’s Golden Grounds – The First Chip Grown in NFL Turf
Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos –Flamin’ Hottie / Snackable Screen
Head & Shoulders; Saatchi & Saatchi Argentina and Porter Novelli Mexico –Head & Shoulders impacted 115M teenagers with Antibullying program in Mexico
PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO- Electric holiday in Slovakia
Reckitt –Dettol Salutes Building hope in times of fear
SiteMedia Consultancy –Nivea #daretowowandcare
Best Digital and New Media Campaign
Netprofile and Helsinki Partners 90 Day Finn –90 Day Finn – A Relocation Programme That Went Viral
Pantene; Grey New York and Digitas Colombia –Pantene becomes the first beauty brand to co-create executions with TikTok in Latin America
PR Clinic, Jandl –New definition of Love (ABSOLUT Vodka)
Smarts –Virtual Success: Revitalising the Global Bar Industry
Wendy’s with Ketchum, VMLY&R and Spark Foundry –Wendy’s National Roast Day
Wendy’s with Ketchum, VMLY&R and Spark Foundry –Welcome to the Wendyverse
Best Employee and Internal Communications Campaign
4CO & Besins Healthcare Brazil –Communications supporting business changes
SiteMedia Consultancy –Empowering the employees with MyHR
Best Financial Services Campaign
PRAM Consulting – Investment is not only for millionaires!
4CO & Credicitrus – Turning challenges into engagement in the Cooperative sector
Best Healthcare Campaign
The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard – Depression Looks Like Me Takes Aim at Mental Health Representation in the United States
Janssen Pharmaceuticals with Ketchum Brazil – “Listen to Our Voices”
Lynn –#DontMissYourVaccine
W7Worldwide –The Kingdom’s no.1 Healthcare Partner
Best Influencer Marketing Campaign
The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard – Depression Looks Like Me Takes Aim at Mental Health Representation in the United States
Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos –Flamin’ Hottie / Snackable Screen
Adobe and Ketchum UK (with support from Golin) – Love the Journey
PR Clinic, Jandl and ABSOLUT – New definition of Love
Torres y Carrera –Mis Motivos Vueling
Walgreens and WPP/The Pharm –Wake Up Well With Walgreens
Best Media Relations Campaign
Dilan Baransel Communication Consultancy –My Role is Heavy, What’s Your Role?
Facile.it –Don’t abandon us…again
Facile.it –Anti-fraud alarm doesn’t exist, but Facile.it does
INC – Istituto Nazionale per la Comunicazione –#ROASTCHICKENDAY
Omnicom PR Group Italy –The Sign Dance: turning TikTok dances into Sing Language tutorials
Say Communications & DeterTech –Tackling Domestic Violence
Best Not-for-Profit Campaign
EdelGive Foundation –UdyamStree Campaign
Imagem Corporativa – #SalveJegue – A Brazilian Campaign to The Donkey Sanctuary.
The Skills Group for Sharkproject and Stop Finning EU! – It’s time for Europe to act!
Best Public Affairs Campaign
Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing
Rantau Golin –Transitioning An Urban Polluted River Into A New Sustainable Economy
Whitehouse Communications and the Charlie Gard Foundation –Securing a government review into the care and treatment of critically-ill children
Best Purpose Campaign
Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing
MGA Entertainment –ESCI FUORI. CRESCI DENTRO!
Michelin North America with Ketchum –Michelin #GoldenGauge
PR Clinic, Jandl and ABSOLUT – New definition of Love
Smarts x Zalando –House of Dagmar Launch
Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories
Best Technology Campaign
Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing
Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories
Different Global & SWAPPIE –#Ricondizionation
Netprofile and Etteplan – Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing
Facile.it –Anti-fraud alarm doesn’t exist, but Facile.it does
W7Worldwide –Demystifying Saudi Arabia’s Digital Journey
Event, Launch or Stunt Campaign
Head & Shoulders ; Saatchi & Saatchi Argentina and Digitas Colombia –Head & Shoulders announces commitment to inclusion and on International Day of People with Disabilities, launches a disruptive awareness campaign for a more inclusive world
Netprofile and Helsinki Partners 90 Day Finn –90 Day Finn – A Relocation Programme That Went Viral
SiteMedia Consultancy –INSAIT Opening
Wendy’s with Ketchum, VMLY&R and Spark Foundry – Wendy’s National Roast Day
Strategy and Evaluation in a Campaign
Brandfizz Employer Branding, Thermo Fisher Scientific Hungary –Career Storytellers Behind the Science in the SSC sector by Thermo Fisher Scientific
Concept BIU –Tata Motors Punch(es) Out A New Category in Indian Passenger Cars
Lynn –#DontMissYourVaccine
Methods+Mastery X Google Chrome – Confidential Campaign
SecNewgate Italia; MGA Entertainment –ESCI FUORI. CRESCI DENTRO!
Best Crisis Response
The winner of this award will be announced at the awards ceremony
Individual Awards:
PR Leader of the Year
Abdulrahman Inayat – W7Worldwide
Christina Forsgård and Juha Frey – Netprofile
Jo-ann Robertson,Ketchum
Kirsty Leighton – Milk & Honey PR
Lubomir Alamanov – SiteMedia Consultancy
Rebecca Wilson – WE Communications
Rising Star of The Year
Allaster Gair – Dentons Global Advisers
Judit Vikman –Judit takes charge, Netprofile
Reggie Okehie –Milk & Honey PR
Team Awards:
Championing Diversity Award
3 Monkeys Zeno
Current Global –Accessible by Design
FleishmanHillard
Hotwire –Igniting Possibilities
Ketchum UK –Ketchum UK’s journey to be a greater force for good
Walgreens and WPP/The Pharm –Walgreens “Ladders: Lift As We Climb” Series
Independent Consultancy of the Year
Acorn Strategy – Making Mighty Moves!
BECG Group
Lynn – From nowhere to everywhere
MikeWorldWide
Milk & Honey PR
RICE Communications
WE Communications
Global Network of the Year
FleishmanHillard – The Art of StoryLiving
Ketchum – Reintroducing, Ketchum
Two ICCO Hall of Fame inductees will also be announced at the awards ceremony.