The 2022 ICCO Global Awards shortlisted candidates and campaigns are:

Campaign Awards:

Best Automotive and Transport Campaign

Audi India– Electric goes Audi: Establishing and now leading the luxury EV segment

Michelin North America and Ketchum – Michelin #GoldenGauge

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO – Electric holiday in Slovakia

W7Worldwide-Delivering Success and Investment to the Region


Best B2B Campaign

Netprofile and Etteplan – Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing

Resideo Technologies – Smart Trick | Smart Boy 2 – Resideo’s campaign for EE markets

W7Worldwide – The Kingdom’s no.1 Healthcare Partner

Wärtsilä Energy, Kurio & Greenhouse Communications– Europe’s Energy Future


Best Broadcast Campaign

Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing

Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories

W7Worldwide –Dispelling PR Myths


Best Consumer Campaign

Frito-Lay North America with Ketchum –Lay’s Golden Grounds – The First Chip Grown in NFL Turf

Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos –Flamin’ Hottie / Snackable Screen

Head & Shoulders; Saatchi & Saatchi Argentina and Porter Novelli Mexico –Head & Shoulders impacted 115M teenagers with Antibullying program in Mexico

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO- Electric holiday in Slovakia

Reckitt –Dettol Salutes Building hope in times of fear

SiteMedia Consultancy –Nivea #daretowowandcare


Best Digital and New Media Campaign

Netprofile and Helsinki Partners 90 Day Finn –90 Day Finn – A Relocation Programme That Went Viral

Pantene; Grey New York and Digitas Colombia –Pantene becomes the first beauty brand to co-create executions with TikTok in Latin America

PR Clinic, Jandl –New definition of Love (ABSOLUT Vodka)

Smarts –Virtual Success: Revitalising the Global Bar Industry

Wendy’s with Ketchum, VMLY&R and Spark Foundry –Wendy’s National Roast Day

Wendy’s with Ketchum, VMLY&R and Spark Foundry –Welcome to the Wendyverse


Best Employee and Internal Communications Campaign

4CO & Besins Healthcare Brazil –Communications supporting business changes

SiteMedia Consultancy –Empowering the employees with MyHR


Best Financial Services Campaign

PRAM Consulting – Investment is not only for millionaires!

4CO & Credicitrus – Turning challenges into engagement in the Cooperative sector


Best Healthcare Campaign

The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard – Depression Looks Like Me Takes Aim at Mental Health Representation in the United States

Janssen Pharmaceuticals with Ketchum Brazil – “Listen to Our Voices”

Lynn –#DontMissYourVaccine

W7Worldwide –The Kingdom’s no.1 Healthcare Partner


Best Influencer Marketing Campaign

The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard – Depression Looks Like Me Takes Aim at Mental Health Representation in the United States

Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos –Flamin’ Hottie / Snackable Screen

Adobe and Ketchum UK (with support from Golin) – Love the Journey

PR Clinic, Jandl and ABSOLUT – New definition of Love

Torres y Carrera –Mis Motivos Vueling

Walgreens and WPP/The Pharm –Wake Up Well With Walgreens



Best Media Relations Campaign

Dilan Baransel Communication Consultancy –My Role is Heavy, What’s Your Role?

Facile.it –Don’t abandon us…again

Facile.it –Anti-fraud alarm doesn’t exist, but Facile.it does

INC – Istituto Nazionale per la Comunicazione –#ROASTCHICKENDAY

Omnicom PR Group Italy –The Sign Dance: turning TikTok dances into Sing Language tutorials

Say Communications & DeterTech –Tackling Domestic Violence



Best Not-for-Profit Campaign

EdelGive Foundation –UdyamStree Campaign

Imagem Corporativa – #SalveJegue – A Brazilian Campaign to The Donkey Sanctuary.

The Skills Group for Sharkproject and Stop Finning EU! – It’s time for Europe to act!



Best Public Affairs Campaign

Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing

Rantau Golin –Transitioning An Urban Polluted River Into A New Sustainable Economy

Whitehouse Communications and the Charlie Gard Foundation –Securing a government review into the care and treatment of critically-ill children



Best Purpose Campaign

Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing

MGA Entertainment –ESCI FUORI. CRESCI DENTRO!

Michelin North America with Ketchum –Michelin #GoldenGauge

PR Clinic, Jandl and ABSOLUT – New definition of Love

Smarts x Zalando –House of Dagmar Launch

Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories



Best Technology Campaign

Bumble, Hope & Glory and Broadcast Revolution –#digitalflashingisflashing

Snap, Broadcast Revolution and Pretty Green –Hidden Black Stories

Different Global & SWAPPIE –#Ricondizionation

Netprofile and Etteplan – Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing

Facile.it –Anti-fraud alarm doesn’t exist, but Facile.it does

W7Worldwide –Demystifying Saudi Arabia’s Digital Journey



Event, Launch or Stunt Campaign

Head & Shoulders ; Saatchi & Saatchi Argentina and Digitas Colombia –Head & Shoulders announces commitment to inclusion and on International Day of People with Disabilities, launches a disruptive awareness campaign for a more inclusive world

Netprofile and Helsinki Partners 90 Day Finn –90 Day Finn – A Relocation Programme That Went Viral

SiteMedia Consultancy –INSAIT Opening

Wendy’s with Ketchum, VMLY&R and Spark Foundry – Wendy’s National Roast Day


Strategy and Evaluation in a Campaign

Brandfizz Employer Branding, Thermo Fisher Scientific Hungary –Career Storytellers Behind the Science in the SSC sector by Thermo Fisher Scientific

Concept BIU –Tata Motors Punch(es) Out A New Category in Indian Passenger Cars

Lynn –#DontMissYourVaccine

Methods+Mastery X Google Chrome – Confidential Campaign

SecNewgate Italia; MGA Entertainment –ESCI FUORI. CRESCI DENTRO!

Best Crisis Response

The winner of this award will be announced at the awards ceremony



Individual Awards:

PR Leader of the Year

Abdulrahman Inayat – W7Worldwide

Christina Forsgård and Juha Frey – Netprofile

Jo-ann Robertson,Ketchum

Kirsty Leighton – Milk & Honey PR

Lubomir Alamanov – SiteMedia Consultancy

Rebecca Wilson – WE Communications



Rising Star of The Year

Allaster Gair – Dentons Global Advisers

Judit Vikman –Judit takes charge, Netprofile

Reggie Okehie –Milk & Honey PR


Team Awards:

Championing Diversity Award

3 Monkeys Zeno

Current Global –Accessible by Design

FleishmanHillard

Hotwire –Igniting Possibilities

Ketchum UK –Ketchum UK’s journey to be a greater force for good

Walgreens and WPP/The Pharm –Walgreens “Ladders: Lift As We Climb” Series



Independent Consultancy of the Year

Acorn Strategy – Making Mighty Moves!

BECG Group

Lynn – From nowhere to everywhere

MikeWorldWide

Milk & Honey PR

RICE Communications

WE Communications


Global Network of the Year

FleishmanHillard – The Art of StoryLiving

Ketchum – Reintroducing, Ketchum



Two ICCO Hall of Fame inductees will also be announced at the awards ceremony.