The 2024 ICCO Global Awards warmly welcomes entries from all interested participants.

Key dates:

  • Early bird entry deadline – 13th September
  • Standard entry deadline – 3rd October
  • Final entry deadline – 18th October
  • Judging – 18th October – 28th October
  • Shortlist announced – 30th October
  • Gala dinner – 27th November

“To be recognised globally for the impact you create is rewarding in itself. The pride it creates in your team is an added bonus.”

Entry Portal

Team Award Categories:

This category is open to networks with over 50 members of staff, whether multi-discipline or niche. As with all team categories, judges will look for evidence of financial performance, staff and client retention, diversity and innovation.

*Judges will be looking for evidence and data on: the make-up of your workforce, both gender and ethnicity; talent management and mentoring programmes for under-represented groups.

(Regions) Europe, Middle East and Africa, Asia Pacific, Americas

This category is open to networks with under 50 members of staff, whether multi-discipline or niche. As with all team categories, judges will look for evidence of financial performance, staff and client retention, diversity and innovation.

*Judges will be looking for evidence and data on: the make-up of your workforce, both gender and ethnicity; talent management and mentoring programmes for under-represented groups.

(Regions) Europe, Middle East and Africa, Asia Pacific, Americas

This award recognises PR agencies or in-house PR teams championing diversity, inclusivity and change within the industry. This could include both internal or client work to attract and retain a more diverse workforce, to ensure that talent from all backgrounds are reaching leadership levels, or to engage with, and learn from, diverse audiences in new ways that deliver measurable communications or business success.

Individual Award Categories:

An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has/have delivered outstanding performance to clients, made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague. Organisations are also allowed to submit any number of entries.

An award for any young individual (under 30 years old) with the greatest potential to become industry leader of the future – and who has achieved greatness already. Nominations for this award can be made by the individual or a colleague, and organisations can enter any number of entries.

PR Instruments Categories:

The Best Digital and New Media Award at the ICCO Global Awards honors exceptional PR campaigns that utilize digital platforms and new media channels, and influencer marketing. This category recognizes innovative use of social media, content marketing, and emerging digital tools to engage audiences and drive impactful brand narratives. Winning entries will showcase creativity, strategic data use, and effective adaptation to digital trends, demonstrating significant influence and measurable results.

The Best Use of AI in a Campaign Award at the ICCO Global Awards celebrates exceptional PR campaigns that effectively integrate artificial intelligence technologies. This category honors innovative use of AI for tasks such as data analysis, personalized content creation, automated responses, or predictive analytics to enhance campaign performance and audience engagement. Winning entries will demonstrate creativity in applying AI tools, strategic impact on campaign outcomes, and measurable improvements in efficiency and effectiveness.

The Best B2B Campaign Award at the ICCO Global Awards recognizes exceptional PR efforts in promoting products and services from one business to another. This category honors innovative strategies that effectively engage business audiences, whether within a niche sector or the broader business community. Winning entries will showcase creativity in messaging, strategic use of media, and measurable impact on brand visibility, client relationships, and business growth.

The Best Internal Communications and Employer Branding Campaign Award at the ICCO Global Awards celebrates exceptional PR strategies that enhance internal communications and strengthen employer branding. This category recognizes innovative approaches to engaging employees, fostering a positive workplace culture, and promoting the organization’s values and mission. Winning entries will demonstrate creativity in messaging, effective use of communication channels, and measurable impact on employee engagement, retention, and overall brand perception.

The Best ESG Campaign Award at the ICCO Global Awards celebrates outstanding PR campaigns that effectively address Environmental, Social, and Governance (ESG) issues. This category recognizes innovative strategies that promote sustainable practices, social responsibility, and ethical governance, demonstrating a positive impact on stakeholders and the broader community. Winning entries will showcase creativity in addressing ESG challenges, strategic messaging, and measurable outcomes that highlight the campaign’s contribution to advancing corporate responsibility and sustainability.

The Best Strategy and Evaluation in a Campaign Award at the ICCO Global Awards honors exceptional PR campaigns from any sector that excel in strategic vision and evaluation. This category recognizes campaigns that demonstrate outstanding strategic planning, innovative execution, and effective use of relevant evaluation metrics. Winning entries will showcase how methodical planning and precise measurement have clearly demonstrated impact, delivering measurable results and strategic insights.

The Best Media Relations Campaign Award at the ICCO Global Awards honors exceptional PR campaigns that excel in media engagement. This category celebrates innovative strategies that effectively build and maintain strong media relationships, secure impactful coverage, and enhance brand visibility. Winning entries will demonstrate creativity in media outreach, strategic use of media channels, and measurable success in driving positive media exposure and influencing public perception.

The Best Public Affairs Campaign Award at the ICCO Global Awards recognizes outstanding PR efforts that effectively influence public policy, government relations, and stakeholder engagement. This category honors campaigns that demonstrate strategic advocacy, impactful messaging, and successful navigation of complex political and regulatory landscapes. Winning entries will showcase innovative approaches to shaping policy debates, building coalitions, and driving positive change, with measurable outcomes that reflect significant impact on public affairs and stakeholder perceptions.

The Best Event, Launch, or Stunt in a Campaign Award at the ICCO Global Awards celebrates exceptional PR campaigns that feature innovative events, impactful product launches, or memorable stunts. This category recognizes creative and effective strategies that captivate audiences, generate media buzz, and drive engagement through high-impact experiences. Winning entries will demonstrate originality in concept, flawless execution, and measurable results, showcasing how the event, launch, or stunt effectively achieved campaign objectives and left a lasting impression.

The Best Crisis Management Campaign Award at the ICCO Global Awards honors exceptional PR campaigns that effectively navigate and resolve crises. This category recognizes innovative strategies in managing and mitigating reputational damage, handling media relations, and communicating transparently during challenging situations. Winning entries will showcase strategic planning, swift response, and effective messaging that successfully restores trust, manages stakeholder concerns, and minimizes impact. The best campaigns will demonstrate resilience, clarity, and measurable success in overcoming crisis challenges.

Industry Award Categories:

The Automotive and Transport Award at the ICCO Global Awards honors outstanding PR and communication campaigns within the automotive and transport sectors. This category recognizes innovative strategies that have shaped public perception, driven consumer engagement, or influenced industry trends. Successful entries will showcase creative problem-solving, effective use of media, and measurable impact, particularly in areas like sustainability, safety, and technological advancement.

The Professional Services Award at the ICCO Global Awards recognizes excellence in PR and communication campaigns within the finance, law, insurance, and public administration sectors. This category celebrates innovative strategies that have effectively influenced public perception, built trust, or navigated complex regulatory environments. Successful entries will demonstrate creativity, strategic use of media, and measurable impact, particularly in areas like reputation management, client engagement, and thought leadership.

The Technology Award at the ICCO Global Awards honors exceptional PR and communication campaigns in the technology sector. This category recognizes innovative strategies that have successfully driven brand awareness, shaped public perception, or influenced market trends in areas such as IT, telecommunications, software, and emerging technologies. Winning entries will showcase creative approaches, effective media utilization, and measurable impact, particularly in advancing technological adoption, addressing industry challenges, or highlighting cutting-edge innovations.

The Not for Profit or Charity Award at the ICCO Global Awards celebrates outstanding PR and communication campaigns that have made a significant impact in the non-profit or charity sectors. This category honors innovative strategies that have effectively raised awareness, mobilized support, or driven social change for important causes. Successful entries will highlight creativity, powerful storytelling, and measurable results in areas such as fundraising, advocacy, or community engagement, showcasing the campaign’s ability to inspire and create a lasting positive impact.

The Health, Wellness, and Wellbeing Award at the ICCO Global Awards celebrates outstanding PR and communication campaigns that have made a meaningful impact in the health and wellness sectors. This category honors campaigns that have effectively promoted healthy living, enhanced public health awareness, or supported mental and physical well-being. Successful entries might include initiatives that have driven awareness around medical advancements, encouraged preventive care, or supported wellness practices. Winning campaigns will demonstrate creativity, persuasive messaging, and measurable outcomes, showcasing their role in fostering healthier communities and improving quality of life.

The Construction, Energy, and Real Estate Award at the ICCO Global Awards recognizes excellence in PR and communication campaigns within the construction, energy, and real estate sectors. This category honors innovative strategies that have effectively addressed industry challenges, enhanced brand reputation, or influenced public perception in areas such as sustainable building practices, energy innovation, or property development. Successful entries will showcase creativity, strategic messaging, and measurable impact, particularly in driving awareness of industry advancements, promoting environmental responsibility, or shaping market trends.

The Sport and Entertainment Award at the ICCO Global Awards celebrates exceptional PR and communication campaigns within the sports and entertainment industries. This category honors innovative strategies that have captivated audiences, elevated brands, or shaped public narratives in areas such as sports events, music, film, gaming, or live entertainment. Successful entries will demonstrate creativity, impactful storytelling, and measurable outcomes, highlighting the campaign’s ability to engage fans, drive media coverage, or influence cultural trends.

The Consumer Goods Award at the ICCO Global Awards honors outstanding PR and communication campaigns in the consumer goods sector, including FMCG, fashion, beauty, and household products. This category celebrates innovative PR strategies that have successfully engaged audiences, strengthened brand reputation, and shaped consumer perceptions and behaviors. Successful entries will showcase creativity, strong brand storytelling, and measurable impact, particularly in launching new products, revitalizing established brands, or driving market share. Campaigns in this category should highlight their ability to connect with diverse audiences, set trends, and create lasting consumer relationships.

Geographic

This award recognises the single most impactful and innovative PR or communications campaign across all industries in the central, eastern and southern part of Europe.

This award recognises the single most impactful and innovative PR or communications campaign across all industries in the western and northern part of Europe.

This award recognises the single most impactful and innovative PR or communications campaign across all industries in North America and Latin America.

This award recognises the single most impactful and innovative PR or communications campaign across all industries in the Middle East and Africa.

This award recognises the single most impactful and innovative PR or communications campaign across all industries in the APAC.

Special ICCO Global Award

Entry into this category is free in 2024.

This award recognizes the best projects (non-profit, CSR) and initiatives by PR industry bodies, networks, and PR consultancies fostering and supporting the reputation of the PR industry and its contribution to modern society challenges, such as

· Freedom of Speech, Media and Public Information

· Combatting Mis- and Disinformation

· Media literacy and education

· New technology and digital media ethics

· Safety of Journalists and public communicators

· General reputation of the PR industry

Judges will take into consideration the goals, strategy, impact, evaluation and possibility of introducing the initiative in other countries and regions.

 

Please click the button below to submit entries into any of the above categories. The link will take you to the ICCO Global Awards entry portal. Click here to access the Rules of Entry for information on how to prepare your submission/ submissions.

Entry Portal