World’s Best PR Campaigns – B2B

FleishmanHillard Vanguard and Orta Communications – Ingosstrakh: Windows to Russia – Masterpieces of Seven Generations

Kurio – Finlandia by Forest Machines

Man Bites Dog – Korn Ferry – Global Talent Crunch (Winners) 

World’s Best PR Campaigns – Broadcast

Burson Cohn Wolfe – Mumbai Khadde Mein – Mumbai in a Hole

Hill+Knowlton Strategies – HSBC – The Pioneers

markettiers – World’s Longest Zipline Launch

MSL Group – Medlife – The first brain surgery broadcasted LIVE 360 VR from Romania (Winner) 

World’s Best PR Campaigns – Consumer

Adfactors PR – Godrej Security Systems – Just laugh, SING, and be secure

Golin – McDonalds – Big Mac 50th Anniversary

Hill+Knowlton Strategies – Adidas Tango League – Creating football influencers in the Middle East

Hotwire – Hostelworld – Even Divas Stay in Hostels (Winner) 

World’s Best PR Campaigns – Crisis & Issues

Burson Cohn Wolfe – MMRC – Connecting the Unconnected

Civil Aviation Authority – Monarch Airlines: Britain’s biggest peacetime repatriation  (Winner)

Interel UK – Cut the Stakes Now

Ketchum – Discover Puerto Rico – #CoverTheProgress

World’s Best PR Campaigns – CSR

Adfactors PR – Vodafone – With Ayyappa’s blessings, Vodafone protects children

FleishmanHillard Vanguard and Orta Communications – Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels

Hill+Knowlton Strategies – transferGo – #SayHello

IKEA Italy – Against Domestic Violence – #ForAFairHome (Winner)

Ketchum – Libresse – #bloodnormal

World’s Best PR Campaigns – Digital & New Media

Emanate GmbH – Burger King Deutschland GmbH – BK Loving ‘IT’ (Winner)

Ewing Public Relations – mBank – S mAppkou na cestách (On the Road with the mApp)

FleishmanHillard Vanguard and Orta Communications – Aeroflot – Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels

Ketchum – Pannini – #Brumar Action

The Skills Group – Therme Wien GmbH & Co KG – Spa flair on the Vienna underground line U1

Weber Shandwick – Endless Ocean

World’s Best PR Campaigns – Healthcare

Avian WE – Fortis – Raising public awareness to prioritize mental health in India

Hill+Knowlton Strategies – Novartis Keeps It Pumping across the Middle East and North Africa

Ketchum – NSC – Prescribed to Death (Winner)

Ketchum – Pfizer – Screen Test

MSL Group – Medlife – The First Brain Surgery Broadcasted Live 360 VR From Romania

Independent Consultancy of the Year –  AMERICAS / APAC / EMEA 

MWWPR (Winner Americas)

Adfactors PR

RICE Communications

Value 360 (Winner Asia-Pacific)


Geelmuyden Kiese (Winner EMEA)



World’s Best PR Campaigns – Media Relations

Burson Cohn Wolfe (Genesis Burson-Marsteller) + Ogilvy & Mather – World Food India 2017 – Making India the Global Food Hub

FleishmanHillard Vanguard and Orta Communications – Windows to Russia: Masterpieces of Seven Generations

Ketchum – Discover Puerto Rico – #CoverTheProgress

Mischief – Huawei – Waistcoat’s Coming Home

Mischief – Lego – Happy Birthday Brick (Winner) 

World’s Best PR Campaigns – Not for Profit

Ketchum – NSC – Prescribed to Death

Mischief – National Trust – Places That Make Us

MSL Group – Justice for Losers – “You are Not Alone” – Norway

RICE Communications – Speaking up for the voiceless: Voices for Momos with WWF–Myanmar (Winner)

SEESAME – Peace Sofas – Cutting Sofas In Half To Bring People Together

The Skills Group – The Innovation in Politics Institute – shaping the reputation of politics in Europe

PR Leader of the Year

FleishmanHillard Fishburn – Jim Donaldson and Ali Gee (Winners)

SiteMedia Consultancy – Lubomir Alamanov

Value360 – Kunal Kishore Sinha

Network of the Year – AMERICAS / APAC / EMEA

FleishmanHillard (Winner Americas)

KWT Global

Weber Shandwick (Winner Asia-Pacific)

Hill + Knowlton Strategies (Winner EMEA)

Rising Star of the Year

FleishmanHillard Fishburn – Jennifer Giff

FleishmanHillard Fishburn – Ellie Scott-Smith

Paytm – Saikat Pyne (Winner)

PR Inc – Iana Osman

World’s Best PR Campaigns – Technology

Dynamo PR – Pimax VR hits Guinness World Record

Golin – Adobe – Hidden Treasures

Hotwire and Anki – Out of the Playroom & Into the Living Room

Mischief – Huawei – Waistcoat’s Coming Home (Winner)

Net Profile Finland Oy – Martela: Work and workplaces go hybrid